Saundh is a premium fashion retailer for everyday ethnic luxury clothing. They retail through offline stores and their website www.saundh.com.
Saundh’s website had a lot of traffic coming through direct and social media but very few of those translated into orders. Instead of trying to get more traffic, we decided to try and convert the existing visitors to improve the revenue.
This was causing the website to have a poor conversion rate of 0.15%
The site had enough traffic, but the traffic quality was extremely poor. This was because Saundh is a premium brand, and all the ad campaigns were targeting broad and irrelevant keywords, leading to low-quality traffic.
We paused all existing campaigns and created new ones on OSIDE, our media platform for luxury and premium brands.
After auditing the website, we found some technical issues with the website, keeping the conversion rate very low.
Here are some of the issues we addressed:-
While working on the website, we observed that, due to server issues, the website used to go down
frequently during the day, when the ads were running, impacting the conversions.
We found that most people are not comfortable creating an account on the website they are visiting for the first time. Most visitors won't buy from us because it was compulsory to create an account on the website to make any purchase.
To resolve this issue, we enabled the guest checkout on the website.
After implementing these changes, our conversion rate went up from 0.15% to 0.74% within a few months, a 3x jump!
And even though the number of users on the website was almost the same, the revenue increased drastically.