Video. We all consume it, we all love it. It’s convenient. Throughout the history of social media, there have been many video apps, that came and went. Some stayed, who are now the market players, while others faded out. YouTube, Snapchat are the platforms that are at the apex of this market. There’s Instagram too, but one could only post short videos on the platform.
But that changed on 20th June.
Kevin Systrom, co-founder of Instagram, announced the new platform IGTV, that will feature full-screen videos that can be up to an hour long.
Continue reading “IGTV: What does Instagram TV means for Brands & Marketers?”
The social network for doers, Pinterest has opened up advertising for advertisers.
Here is an introductory video to how it is relevant for brands.
Continue reading “Pinterest Ads for Brands”
You are already aware of the Great Indian Ban Culture! Whether it’s about preserving culture or due to some other obnoxious reasons, the Indian government has already gone beyond the limits banning a plethora of things.
Continue reading “Time to say bye to the Most Offensive Memes – End of the Dank Era”
Always wanted to advertise your brand on IPL but never had the kind of money to advertise on TV? Here ’s your chance to do so on Hotstar.
Continue reading “Advertising Your Brand On Vivo IPL Hotstar.”
So, when you open an e-commerce website which thing do you notice first? “image” would be your answer. Research says people remember 80% of what they see it means visual communication is better than text. Imagine you are randomly scrolling your Facebook feed and some clothing e-commerce website Ad comes which has a great image of the guy wearing a shirt.
Continue reading “How does great photography improve conversions on your E-commerce site?”
Chatbots are the most powerful technology for business in the world. Chatbots are robots developed programmatically that imitate human conversations including text, images and videos. People nowadays using chatbots in website, social media. Continue reading “Chatbots, what they are and how brands can use them?”
LinkedIn is the social media for professionals. People are here to look for jobs, new contacts or industry reports.
People think LinkedIn advertising is only for ads about jobs, and only for brands with huge budgets. Continue reading “Why LinkedIn advertising is the most underrated social advertising today?”
Started by Chinese entrepreneurs Alex Zhu and Luyu Yang as an education social network, they soon realized it was a bad idea for them to build an educational app which would not work for them. The entrepreneur noticed few teenagers playing songs and recording a video and got the idea of building a lip sync app called musical.ly. Continue reading “Musical.ly wave hitting India. Are our brands ready for it?”
As soon as Instagram rolled out the Interactive Polls stickers feature, our stories were filled with everyone around asking some sort of question and we could see a huge number of people interacting with it. Many big brands were seen using the feature to interact with their followers in real time. Continue reading “Why Instagram Stories Poll Stickers can be the next big thing?”
Do they literally wear a Black Hat while doing it? Not really…but that would be cool!
Again the question arises, then what is Black Hat SEO? First, we’ll start with the basics of SEO and then go on to differentiate between Black Hat & White Hat techniques. Continue reading “How Black Hat SEO harms your website and online reputation?”