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Social Media

How does Facebook decide what you see on your News Feed?

Have you ever wondered why you only see content from 10 brand pages on your News Feed even though you’re following tons of them?  If you use Facebook on a daily basis, one thing that you might want to understand is the Facebook algorithm. In this blog, we would like to help you understand how […]

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Social Media

Pinterest and its Growth in India

Pinterest. If you haven’t heard about it, please move the rock away from on top of your head. Maybe you think you haven’t used Pinterest, but you probably have. Indirectly. But you have. When you search for an image on google, a good percentage of the images are from Pinterest. Pinterest is a “social media […]

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Social Media

Digital Marketing in 2019 and How to Gear up for it.

Digital Marketing in 2019 and how to gear up for it. Have you watched the movie Jumanji? The key takeaway from the movie is that ‘You don’t just play Jumanji, you must survive it.’ In Jumanji, the confusing time warps and the build-up leads to an interesting yet very surreal and constantly changing environment where […]

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Social Media

Step By Step Font Guide To Boost Social Media Performance

“Fonts” a single element that can add a charm to your design or can completely ruin it. The mistake that anyone should not make is to underestimate the power of FONTS. In this article, we will take you through a step by step guide on how to use fonts to boost your social media performance.

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Social Media

IGTV: What does Instagram TV mean for Brands & Marketers?

Video. We all consume it, we all love it. It’s convenient. Throughout the history of social media, there have been many video apps, that came and went. Some stayed, who are now the market players, while others faded out. YouTube, Snapchat are the platforms that are at the apex of this market. There’s Instagram too, […]

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Social Media

Pinterest Ads for Brands

The social network for doers, Pinterest has opened up advertising for advertisers. Here is an introductory video to how it is relevant for brands.

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Social Media

Time to say bye to the Most Offensive Memes – End of the Dank Era

You are already aware of the Great Indian Ban Culture! Whether it’s about preserving culture or due to some other obnoxious reasons, the Indian government has already gone beyond the limits banning a plethora of things.

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Social Media

Advertising Your Brand On Vivo IPL Hotstar.

Always wanted to advertise your brand on IPL but never had the kind of money to advertise on TV?  Here ’s your chance to do so on Hotstar.

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Social Media

How does great photography improve conversions on your E-commerce site?

So, when you open an e-commerce website which thing do you notice first? “image” would be your answer. Research says people remember 80% of what they see it means visual communication is better than text. Imagine you are randomly scrolling your Facebook feed and some clothing e-commerce website Ad comes which has a great image […]

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Social Media

Chatbots, what they are and how brands can use them?

Chatbots are the most powerful technology for business in the world. Chatbots are robots developed programmatically that imitate human conversations including text, images and videos. People nowadays using chatbots in website, social media.