Video. We all consume it, we all love it. It’s convenient. Throughout the history of social media, there have been many video apps, that came and went. Some stayed, who are now the market players, while others faded out. YouTube, Snapchat are the platforms that are at the apex of this market. There’s Instagram too, but one could only post short videos on the platform. But that changed on 20th June. Kevin Systrom, co-founder of Instagram, announced the new platform IGTV, that will feature full-screen videos that can be up to an hour long.
You are already aware of the Great Indian Ban Culture! Whether it’s about preserving culture or due to some other obnoxious reasons, the Indian government has already gone beyond the limits banning a plethora of things.
So, when you open an e-commerce website which thing do you notice first? “image” would be your answer. Research says people remember 80% of what they see it means visual communication is better than text. Imagine you are randomly scrolling your Facebook feed and some clothing e-commerce website Ad comes which has a great image of the guy wearing a shirt.
Started by Chinese entrepreneurs Alex Zhu and Luyu Yang as an education social network, they soon realized it was a bad idea for them to build an educational app which would not work for them. The entrepreneur noticed few teenagers playing songs and recording a video and got the idea of building a lip sync app called musical.ly.Continue reading “Musical.ly wave hitting India. Are our brands ready for it?”