What percentage of your eCommerce website visitors actually convert? Driving the right traffic that actually converts on your eCommerce store is the most crucial part. If your e-commerce store is not meeting your end goal revenue then our digital marketing approach will help you.
Objective - To increase your ecommerce store traffic and revenue
Audit - We audit and look for areas and acquisition mediums (such as Ads, organic, etc.) that can actually drive traffic. The second part is making sure that the traffic which has landed is converting on the website.
Retail Store Footfall Growth -
75% of the users who make “near me” search actually visits the store they see Increasing the correct footfalls to your offline store in the age of online shopping is crucial because a couple of users still want to experience the look and feel of the product before the purchase decision. We bring actual walk-ins, not just engagement/visitors on the social media and website. The walk-ins that happen our high intent and relevant shoppers and not just window shoppers!
Digital Lead Generation -
What percentage of leads that you get from digital actually converts? Out of all the traffic that comes through digital channels, generating leads that actually convert for your business is crucial. The process for the unknown prospect to become your paying customer is what we optimise for. Business owners usually assume that the path is as simple as this Prospects > Customers but in reality, the prospects need to be nurtured on a lot of stages Unknown user > Content > Prospect > Queries > Customer
Digital Media Planning and Buying -
Don’t spend blindly, instead spend wisely Everyone is running ads on mainstream platforms such as Google & Facebook (which is saturating day by day) Our approach for digital advertising is to be present where the prospects are. Be it Quora, Linkedin, Pinterest, Bing, Snapchat, or any other platform, we will place you in front of the right customers where there are less competition and more conversions!
Conversion Rate Optimization -
What is the average conversion rate of your website? Just imagine if you can double your revenue with the same traffic on your website? that’s possible with the right CRO strategy! Our approach is to make the website usability so easy that the prospects don’t face any issues while converting. We don’t keep any stone unturned to make this happen. The variety of tools which we use gives us a precise look at what users are doing on the website.
Search Engine Optimization -
Do you know your brand vs non-brand traffic ratio coming through organic searches? SEO is easily the most sought after and high converting acquisition medium but also the hardest nut to crack. With the right SEO strategy, you can see exponential growth in your overall brand growth. It not only helps in increasing your revenue but also works for improving your brand. With an increasing focus towards topic and entity optimisation, SEO is going to revolutionize in the coming years!
Marketing Automation -
76% of business owners using automation see a positive ROI within a year! The use of Machine learning and Artificial intelligence is not left behind in the marketing industry. With so much data available, it becomes crucial for us to get the correct insight out of it and use it to improve our overall performance. Automation is the future (which is a bit far) but it’s on the way. Automating Google ads through dynamic feed or the meta titles of your website through a sheet is just the starter for this.
Conversational Marketing -
Up to 44% of consumers have used chatbots, and almost 50% of them are open to buying items during their interaction with the chatbot. 36% of companies are now using live chatbots functions for marketing, sales or customer service inquiries on an everyday basis. 79% of consumers are willing to use messaging apps to get customer service from companies as opposed to more traditional forms of communication. Chatbot, AR lenses, Emojis, all these technologies have to be used right now. If we can market our products in the conversative way that doesn’t even look like marketing. Improving the way your users communicate with you can have a long term impact for your brand
A&B is a digital agency for luxury & premium brands and is based in Mumbai & London. We focus on growth via Digital Strategy including CRO, Search, Social, Influencers & PPC solutions. Our team has hardcore data scientists & mad women/men of advertising.