A&B is a London based luxury digital marketing agency providing digital marketing services for luxury & premium brands. We focus on growth via Digital Strategy, including CRO, Search, Media Planning, Influencers & PPC. We are hardcore data scientists & mad women/men of advertising. We are a full-service digital agency in HNI & UHNI marketing.
As a performance digital marketing agency, we want to be the best growth drivers. We are one of the best digital marketing companies that have grown over 50+ luxury brands. Spanning an experience of over more than six years, we know what it takes to grow a luxury brand. What drives our success and revenue growth? No awards, no suits, no distraction from the client’s objective.
A luxury digital marketing agency differs from a traditional marketing agency in several ways:
Target Audience: Luxury digital marketing agencies primarily target high-end luxury consumers.
Creativity: Luxury digital marketing agencies are known for their creativity and unique approach. They focus on creating visually appealing and engaging content that resonates with their client's brand image and their audience.
Exclusivity: Luxury digital marketing agencies work with a limited number of clients to provide exclusive and personalized services. They ensure that each client receives the attention and resources needed to achieve their goals.
Luxury marketing agencies focus on providing high-end, personalized services to their luxury brand clients. They are known for their creativity and innovation beyond traditional digital marketing.
We are one of the best luxury digital marketing agencies providing digital marketing services for more than five years. We will help you stand out from competitors and help you escape the clutter. We focus on targeting the right audience with the right buying intent and purchasing power. We place you in front of potential luxury buyers.
We will help your customers discover you through search, social or ads. Our expert marketers and creative strategists devise a plan that perfectly aligns with your marketing goals and revenue.
There are several reasons why you might need a top digital marketing agency for your brand:
Expertise: A digital marketing agency has the experience and expertise to create compelling marketing strategies that drive results. They have a deep understanding of the latest trends and best practices in digital marketing and can help you stay ahead of the competition.
Access to Technology and Tools: Digital marketing agencies invest in the latest technology and tools to assist their clients in achieving their marketing goals. By partnering with a top agency, you can gain access to these tools and technology without investing.
Saves Time and Resources: Developing and executing a successful digital marketing campaign requires time, resources, and expertise. By outsourcing your digital marketing needs to an agency, you can save time and resources and focus on other essential aspects of your business.
Measurable Results: A digital marketing agency will use data-driven strategies to ensure that your marketing campaigns deliver measurable results. They will track and analyze your campaigns' performance, making data-driven decisions to optimize and improve your marketing efforts.
Scalability: As your brand grows, so will your marketing needs. A digital marketing agency can provide scalable solutions to your brand's changing needs, helping you achieve your marketing goals.
We specialise in luxury digital marketing only.
What differentiates us from other agencies offering services as a digital marketing agency specialising in luxury brands? Our extensive experience working with high-end brands has given us unique insights into what it takes to grow a luxury brand.
What makes us highly effective is we focus on key marketing channels. We only focus on focus on high-intent buying customers and target specific keywords to reach out to the premium audience. We also target international audiences by researching & targeting keywords used by international visitors.
We want to increase your profits, that's it.
Our focus is to increase your profits while you focus on the rest. We work hard to increase your conversion rate and customer lifetime value. Our team of hardworking data scientists will increase traffic, generate leads, and convert traffic into customers while staying within the budget. We will provide you with actual accurate data and not imaginary numbers.
We treat your budget like ours.
We know that a budget is crucial to any company. So we always make sure we never overspend. Before deciding on any project, our team works on a practical budget planning process. The budget is created while keeping the company's priorities in mind and setting achievable and measurable goals.
Our Services as a Digital Strategy Agency
Luxury eCommerce Sales Growth Agency
The most crucial part of driving sales to your eCommerce store is driving traffic that converts. What percentage of your eCommerce website do visitors convert? If your eCommerce store needs to meet your end goal revenue, we provide eCommerce SEO services that will help you increase your store traffic and revenue.
We audit and look for areas and acquisition mediums (such as ads, organic, etc.) that can really drive traffic. The second part is ensuring that the traffic that has landed is converting on the website.
Luxury Retail Store Footfall Growth Agency in London
We bring actual walk-ins, not just engagement/visitors, on social media and the website. The walk-ins that happen our high intent and relevant shoppers and not just window shoppers! 75% of the users who make the "near me" search visit the store they see increasing the correct footfalls to your offline store in the age of online shopping is crucial because a couple of users still want to experience the look and feel of the product before making a purchase decision.
Luxury Digital Lead Generation Agency in London
What percentage of leads that you get from digital converts? The process for the unknown prospect to become your paying customer is what we optimise for. Out of all the traffic that comes through digital channels, generating leads that convert for your business is crucial. Business owners usually assume that the B2B lead generation is as simple as Prospects > Customers. Still, in reality, the prospects need to be nurtured in many stages: Unknown user > Content > Prospect > Queries > Customer.
Luxury Digital Media Planning and Buying Agency in London
Everyone is running ads on mainstream platforms such as Google & Facebook (which is saturating day by day). Our approach as a media planning agency for digital advertising is to be present where the prospects are. Be it Quora, Linkedin, Pinterest, Bing, Snapchat, or any other platform. We will place you in front of the right customers where there are less competition and more conversions!
Luxury Conversion Rate Optimisation Agency in London
What is the average conversion rate of your website? Just imagine doubling your revenue with the same traffic on your website. That's possible with the right CRO strategy! Our approach is to make the website usability so easy that the prospects don't face any issues while converting. We don't keep any stone unturned to make this happen. The variety of tools we use gives us a detailed look at what users are doing on the website.
Luxury Search Engine Optimisation Agency in London
Do you know your brand vs non-brand traffic ratio coming through organic searches? SEO is easily the most sought-after and high-converting acquisition medium and the hardest nut to crack. With the right SEO agency and strategy, you can see exponential growth in your overall brand growth. It not only helps in increasing your revenue but also works to improve your brand. With an increasing focus on topic and entity optimisation, SEO will revolutionise in the coming years!
Luxury Marketing Automation Agency in London
76% of business owners using automation see a positive ROI within a year!
Machine learning and Artificial intelligence are not left behind in the marketing industry. With so much data available, we must get the correct insight and use it to improve our overall performance. Automating Google ads through dynamic feed or the meta titles of your website through a sheet is just the starter for this. Automation is the future (a bit far), but it's on the way.
Luxury Conversational Marketing Agency in London
Up to 44% of consumers have used chatbots, and almost 50% are open to buying items while interacting with the chatbot.
36% of companies now use live chatbot functions for daily marketing, sales or customer service inquiries.
79% of consumers are willing to use messaging apps to get customer service from companies as opposed to more traditional forms of communication. Improving how your users communicate with you can impact your brand long-term. Chatbots, AR lenses, Emojis, and all these technologies must be used now. If we can conservatively market our products, that doesn't even look like marketing.
Our Work & Case Studies in Luxury Marketing
ISAIA - 100% Jump in walkins in 4 months
ISAIA is a luxury menswear brand founded in Naples, Italy.
They were present in India's most luxurious mall, DLF Emporio, in South Delhi. Still, They were struggling to get footfalls because of the obscure store location and lack of brand awareness & aspiration.
While ISAIA were worn by all the top stars, including Robert Downey Jr., Dwayne Johnson, Robert Pattinson etc., they did not discuss this fact. We took insight from the industry and developed communication around celebrities. Every piece of communication was around this itself.
The in-store revenue increased by 76.34% from Feb (when the store launched) to September. Store Footfalls increased by 100% in 4 months. The number of calls from digital increased by 100%. Call Inquiries turned to walk-ins and generated leads.
Limelight - 780% ROI via Digital, scaled, non-existent e-commerce.
Limelight Diamonds is India's leading sustainable diamond luxury brand.
For the thousands of people wanting to know about Lab Grown Diamonds and the brand still needs to be discovered. E-commerce sales were negligible. The website required e-commerce features leading to a better buying experience. Online trust, which is critical in the category, needed to be included.
The Limelight website was built well but needed optimisation and more performance factors to push users in the purchase flow. We added a celebrity fold, influencers collab section & customer testimonial on the homepage and all product pages. Captured a high-intent audience looking/wanting to learn about lab-grown diamonds.
Overall revenue of the company via digital went up by +503%. Limelight Diamonds achieved an ROI of 780% via digital. The product pageview increased by 60%, and the bounce rate decreased by 73%.
Atmantan is an international luxury wellness destination.
There was no way for a user to contact the resort after landing on a page. The website took more than 8 seconds to load. The landing pages were text-heavy and not built for a user looking for a wellness solution to their problem.
We added a contact form at the bottom of all the landing pages. We set up goals in analytics to track those inquiries via the website. Streamlined the inquiry flow via a CRM so the user can be reached quickly after an enquiry.
It took up to 48 hours for a callback, and now, it takes barely 10 minutes.
The website now loads in about 3.7 seconds. We changed the landing pages so that the users can see which retreat is suitable for which objective and made it more user-friendly.
Revenue went up by 383%, and Inquiries went up by 130.36%. The company witnessed a 438% jump in qualified inquiries in 12 months.
What is luxury brand digital marketing?
Luxury digital marketing differs from digital marketing as luxury marketing agencies only cater to luxury brands. They help you escape the clutter and market your brand to the HNWI individuals with the purchase intent.
Why is digital marketing important for luxury brands?
81% of retail shoppers conduct online research before making an informed buying decision and 80% of luxury sales are digitally influenced.
How is luxury marketing different?
Luxury marketing is different as luxury shoppers are different from normal consumers. a luxury digital agency knows how to target the right audience as the companies have experience working with high-end brands.