1. In order to drive footfalls to the retail store via digital, A&B has a unique approach towards this. We use various digital channels such as Local SEO, hyper targeted ads in the catchment areas, social platforms, relevant email campaigns, etc. Below are several services listed for driving foot traffic to your stores:
   
   
2. Local SEO
   
   
   1. Why Local SEO is important: Local search queries help in driving traffic to your offline store, it’s important to target the right set of keywords which have the offline intent of visiting the store.
      
      
   2. Our Detailed Approach:
      1. Objective - To drive footfalls from searches happening from local searches.
      2. Audit & Update- Unanswered reviews, old images, missing phone numbers, etc. are common issues with most of the local listings today, these small tasks have a huge impact on the reach and ranking of your listings.
      3. Execution - Analysing platforms & getting your local listings verified is the first step towards your local success. Populating correct data, updating them constantly with new features, and techniques to get reviews helps in your brand reputation and local rankings in search results.
   3. Impact for our client:- All our clients having a physical presence have seen a 40-50% increase in high-value footfalls.
      
      

1. Why PPC Advertising is important: Before making a luxury purchase, your audience goes through about 15 touchpoints half of which are digital and all of these can be advertised upon.
   
   
2. Our Detailed Approach:
   1. Objective - To be visible to all your potential customers on digital, across platforms which will drive store walkins
   2. Audit - Before setting up any campaigns, we make sure that we not just know but understand your audience and their behaviour across platforms.
   3. Execution - We don't go the traditional way of running ads to get immediate returns. With all your competitors running ads, we create long term plans that would not get you short-lived immediate returns but increase your ROAS overtime.
3. The Impact of PPC Advertising for our client: One of our clients witnessed a 40% drop in their cost of acquisition through PPC ads run by our experts.

Do you know what percentage of your website is indexed in Google?

1. Why SEO is important: SEO helps your website to get discovered by Search Engines (Google, Bing, etc.)
2. Our Detailed Approach:
   
   
   1. Objective - We ensure that your website is crawlable, indexable in the search engines which will then make it rankable for relevant keywords.
      
      
   2. Audit - We conduct an audit and look at Crawling & Indexing, Structured Data, Redirects, JS rendering, Canonicals, HREF tags & more.
      
      
   3. Execution - We work with your technology team to fill the gaps identified in the audit. Low hanging fruits first for maximum impact in the shortest time!
      
      
3. Impact for our client: By just focusing on the technical & on-page aspects for a brand, we improved their organic traffic by 400% with the same authority. [link to Insider.in case study]