Why LinkedIn advertising is the most underrated social advertising today?

LinkedIn is the social media for professionals. People are here to look for jobs, new contacts or industry reports.

People think LinkedIn advertising is only for ads about jobs, and only for brands with huge budgets. Continue reading “Why LinkedIn advertising is the most underrated social advertising today?”

Musical.ly wave hitting India. Are our brands ready for it?

Started by Chinese entrepreneurs Alex Zhu and Luyu Yang as an education social network, they soon realized it was a bad idea for them to build an educational app which would not work for them. The entrepreneur noticed few teenagers playing songs and recording a video and got the idea of building a lip sync app called musical.ly. Continue reading “Musical.ly wave hitting India. Are our brands ready for it?”

Why Instagram Stories Poll Stickers can be the next big thing?

As soon as Instagram rolled out the Interactive Polls stickers feature, our stories were filled with everyone around asking some sort of question and we could see a huge number of people interacting with it.  Many big brands were seen using the feature to interact with their followers in real time. Continue reading “Why Instagram Stories Poll Stickers can be the next big thing?”

How Black Hat SEO harms your website and online reputation?

Do they literally wear a Black Hat while doing it? Not really…but that would be cool!

Again the question arises, then what is Black Hat SEO? First, we’ll start with the basics of SEO and then go on to differentiate between Black Hat & White Hat techniques. Continue reading “How Black Hat SEO harms your website and online reputation?”