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Social Media

Why LinkedIn advertising is the most underrated social advertising today?

LinkedIn is the social media for professionals. People are here to look for jobs, new contacts or industry reports. People think LinkedIn advertising is only for ads about jobs, and only for brands with huge budgets.

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Social Media

Musical.ly wave hitting India. Are our brands ready for it?

Started by Chinese entrepreneurs Alex Zhu and Luyu Yang as an education social network, they soon realized it was a bad idea for them to build an educational app which would not work for them. The entrepreneur noticed few teenagers playing songs and recording a video and got the idea of building a lip sync […]

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Social Media

Why Instagram Stories Poll Stickers can be the next big thing?

As soon as Instagram rolled out the Interactive Polls stickers feature, our stories were filled with everyone around asking some sort of question and we could see a huge number of people interacting with it.  Many big brands were seen using the feature to interact with their followers in real time.

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Social Media

Why Snapchat Ads are better than Banner Ads?

  After a big ruckus in April 2017, Snapchat was expected to be doomed in India. Apparently, It was stated that Snapchat CEO Evan Spiegel had referred India as a poor country.