Novakid is an online English school for children aged 4-12 that provides lessons with native speakers using a syllabus that corresponds to the European Standards CEFR.
We took this insight and paused all existing campaigns and created new ones with the parents who have the income & intent for a Novakid subscription, at the right place.
Below is the lift in revenue after the changes-
The website speed score was below 50, this was then optimized to improve. The mobile score went up to 65 and desktop to a whooping 85 from 44.
The booking process on the landing page was confusing & not easy to navigate. We solved this with prompts and changes in the Interface to make it more seamless.
Novakid had no elements on the website to drive trust. We added:-
Customer & Mom content creators reviews on the site.