82% of all influencer marketing campaigns for luxury brands end up reaching the wrong audience.
Why does your brand need Influencer Marketing
87%
of people admit they’ve made a purchase because an influencer prompted them to.
6X
more engagement on Influencer content vs on a brand post.
92%
of people trust an influencer more than an advertisement or a celebrity endorsement.
Engagement,
not followers
We focus on getting the right kind of engagement, instead of chasing the number of followers an influencer has. (High followers ≠ High engagement)
Multi-layer content strategy,
not a selfie
We come up with campaign ideas that can generate high engagement and returns, instead of getting the influencers to post a selfie with the product
Real Metrics,
not BS
We track a deeper engagement beyond likes, which is community interaction, brand community growth, action on the branded content & brand lift.
Influencer
research
We deep dive into the influencers audience demographics and whether they are the right fit for the brand or not before recommending them to you.
Our Approach
to Influencer Marketing
OUR APPROACH
to Influencer Marketing
Engagement,
not followers
We focus on getting the right kind of engagement, instead of chasing the number of followers an influencer has. (High followers ≠ High engagement)
Multi-layer content strategy,
not a selfie
We come up with campaign ideas that can generate high engagement and returns, instead of getting the influencers to post a selfie with the product
Real Metrics,
not BS
We track a deeper engagement beyond likes, which is community interaction, brand community growth, action on the branded content & brand lift.
Influencer
research
We deep dive into the influencers audience demographics and whether they are the right fit for the brand or not before recommending them to you.
CASE STUDY
Launching Myntra’s Loyalty Programme in collaboration with Vice Media
Reasons to choose A&B
CONTACT US
Drop by for some coffee
Mumbai
San Francisco
To board the ship, interact with Coco (Chatbot)
NOTIFICATION
A&B Consultancy Solutions Pvt. Ltd. ("A&B") does not engage in cryptocurrency trading, Social Media "likes" manipulation, work-from-home, part-time jobs or any other get-rich-quick kind of fraudulent schemes. A&B urges you not to engage with anyone approaching you with such schemes and report such individuals/phone numbers/Emails to Cyber Cell Police. A&B or its representatives will not be held responsible for any loss or damage suffered in such matters.
A&B is a digital agency for luxury & premium brands and is based in Mumbai & London. We focus on growth via Digital Strategy including CRO, Search, Social, Influencers & PPC solutions. Our team has hardcore data scientists & mad women/men of advertising.
PRIVACY POLICY
