80% of all influencer marketing campaigns for luxury brands end up reaching the wrong audience.

Fix your Influencer Marketing

Why does your brand need Influencer Marketing

87%

of people admit they’ve made a purchase because an influencer prompted them to.


6X


more engagement on Influencer content vs on a brand post.


92%


of people trust an influencer more than an advertisement or a celebrity endorsement.

Let's do it

Engagement,
not followers

We focus on getting the right kind of engagement, instead of chasing the number of followers an influencer has. (High followers ≠ High engagement)

Multi-layer content strategy,
not a selfie

We come up with campaign ideas that can generate high engagement and returns, instead of getting the influencers to post a selfie with the product

Real Metrics,
not BS

We track a deeper engagement beyond likes, which is community interaction, brand community growth, action on the branded content & brand lift.

Influencer
research

We deep dive into the influencers audience demographics and whether they are the right fit for the brand or not before recommending them to you.

Our Approach
to Influencer Marketing

OUR APPROACH
to Influencer Marketing


Engagement,
not followers

We focus on getting the right kind of engagement, instead of chasing the number of followers an influencer has. (High followers ≠ High engagement)

Multi-layer content strategy,
not a selfie

We come up with campaign ideas that can generate high engagement and returns, instead of getting the influencers to post a selfie with the product

Real Metrics,
not BS

We track a deeper engagement beyond likes, which is community interaction, brand community growth, action on the branded content & brand lift.

Influencer
research

We deep dive into the influencers audience demographics and whether they are the right fit for the brand or not before recommending them to you.

CASE STUDY

Launching Myntra’s Loyalty Programme in collaboration with Vice Media

Reasons to choose A&B