Are you losing 48% of your budget
on poor-quality leads?

Get leads that convert!

Why Digital Lead Generation?

60%

lesser cost of generating leads via digital compared to traditional media


39%

of your target market is ready to buy, why waste budget on the rest?


77%

of your competitors are targeting your prospective leads right now on Digital


Let's get started!

VALUE,
NOT JUST VOLUME

The number of leads does not matter, how many of them convert is the focus for us. We want less budget, fewer leads, but more bottom line for you.

QUALIFIED LEADS,
NOT SURFERS

We know exactly who our audience is, more importantly, who is not. We exclude leads that will never convert.

SOLUTIONS,
NOT JARGON

We make Form fill ratio, CTR, CPL, Reach & Impressions work for you and not the other way around. You focus on revenue, we will handle this.

BEST PRACTICES,
NOT TRY AND TEST

We don't waste your budget trying and testing. We know the gold standards of Landing Pages & Advertising.

OUR APPROACH
TO LEAD GENERATION

OUR APPROACH
LEAD GENERATION


VALUE,
NOT JUST VOLUME

The number of leads does not matter,
how many of them convert is the focus for us.
We want less budget, fewer leads,
but more bottom line for you.

QUALIFIED LEADS,
NOT SURFERS

We know exactly who our audience is,
more importantly, who is not. We exclude
leads that will never convert.

SOLUTIONS,
NOT JARGON

We make Form fill ratio, CTR, CPL, Reach
& Impressions work for you and not the other way around. You focus on revenue, we will handle this.

BEST PRACTICES,
NOT TRY AND TEST

We don't waste your budget trying and testing. We know the gold standards of Landing Pages & Advertising.

Digital Lead Generation Services

  1. Content Marketing -

    1. Why Content Marketing is important: Not only does it help in driving traffic, answering your audience’s questions, building trust, and increasing conversions, but Content Marketing acts as a link connecting all your digital marketing efforts.

    2. Our Detailed Approach:

      1. Objective - To create content for your brand that is user-centric and not Google-centric.

      2. Audit - We believe that the key to writing a good piece of content is in-depth research. Along with being able to generate enough data to write good content, this also helps us in learning a great deal about what your peer brands are talking about and what your audience is looking for.

      3. Execution - We write well-researched, interlinked content which is interactive, informative, answers your audience's questions, gives credibility to your brand, is easy to read and understand with images, alt tags, videos, infographics and has the right keywords in the right places.

    3. The Impact of Content Marketing for our client:


  2. Social Media Marketing -

    1. Why Social Media Marketing is important: If your luxury brand is not on social media, you’re probably not known to a huge chunk of your online audience. Your brand not only has to be present but active on social media to reach more people, boost leads, and sales.

    2. Our Detailed Approach:

      1. Objective - To reach that portion of your audience that is not actively searching for your products or services, build brand awareness and recall, develop a brand voice, and use that to engage with your audience through creative, customized and curated content.

      2. Audit - We're always one step ahead in the social game. You don't have to worry about keeping up with all the latest trends. Our social media team knows them all and also know exactly how to use them for your brand.

      3. Execution - We don’t believe in jumping on the bandwagon and doing what everyone else is doing on social, blindly. We will follow the right trends to create content for you which is relevant for your brand voice and focus on the right metrics to track performance and growth.

    3. The Impact of Social Media Marketing for our client: We reached 22,248 hearts with a women’s day campaign we ran for a client.


  3. Email Marketing -

    1. Why Email Marketing is important: Email Marketing not only helps to get your message across to the customer and increases sales but also to build long term relationships with them.
    2. Our Detailed Approach:

      1. Objective - To send emails to your customers, existing and potential, that not only win their trust but also help in increasing their lifetime value.

      2. Audit - We don’t believe in sending the same emails to every customer, existing or potential. We make sure every messaging is personalized to the customer and their journey. This requires us to understand your users and categorize them on the basis of which stage they are in your marketing funnel and what is keeping them from going forward.

      3. Execution - Sending appealing, personalized and interactive emails that help users complete their journey or solve their problems.

    3. The Impact of Email Marketing for our client:


  4. Influencer Marketing

    1. Why Influencer Marketing is important: 70% of online users trust recommendations from individuals rather than from brands as it feels more relatable and genuine to them.
    2. Our Detailed Approach:

      1. Objective -

      2. Audit -

      3. Execution -

    3. The Impact of Influencer Marketing for our client: We generated millions of YouTube views for a client through various regional influencers.

    4. This will go in CRO: For a fashion client, through Analytics, we analysed that the website wasn’t performing well on Safari browsers. On investigation further, we found that image extensions were not supported in Safari because of which users were not able to see the content. Resolving this increased our conversions massively.


  5. PPC Advertising -

    1. Why PPC Advertising is important: Before making a luxury purchase, your audience goes through about 15 touchpoints half of which are digital and all of these can be advertised upon.

    2. Our Detailed Approach:

      1. Objective - To be visible to all your potential customers online, across platforms.

      2. Audit - Before setting up any campaign, we make sure that we not just know but understand your audience and their behaviour across platforms.

      3. Execution - We don't go the traditional way of running ads to get immediate returns. With all your competitors running ads, we create long term plans that would not get you short-lived immediate returns but increase your ROAS overtime.

    3. The Impact of PPC Advertising for our client: One of our clients witnessed a 40% drop in their cost of acquisition through PPC.



  6. Local SEO -

    Do you know that 28% of store transactions comes from “Near me” queries?

    1. Why Local SEO is important:

      1. Local search queries help in driving traffic to your offline store, it’s important to target the right set of keywords which have the offline intent of visiting the store.

    2. Our Detailed Approach:

      1. Objective - To drive footfalls from searches happening from local searches. Not just Google My Business but other avenues too like Bing Listings, Tripadvisor Listings, Yandex Maps, etc. wherever your target audience is present.

      2. Audit - Unanswered reviews, old images, missing phone numbers, etc. are common issues with most of the local listings today, these small tasks have a huge impact on the reach and ranking of your listings. New features which are constantly added in GMB’s are often missed by store owners

      3. Execution - Analysing platforms & getting your local listings verified is the first step towards your local success. Populating correct data, updating them constantly with new features, and techniques to get reviews helps in your brand reputation and local rankings in search results.

    3. Impact for our client: All our clients having a physical presence have seen a 40-50% increase in high-value90 footfalls.

SUB SERVICES



Content
Marketing



Email
Marketing



Social Media
Marketing



PPC
Advertising



Influencer
Marketing

CASE STUDY

438%

jump in qualified inquiries in 12 months

Read Case Study

Reasons to choose A&B for
Digital Lead Generation