The Earth is dying, with plastic waste stuffed - into the ground, on the oceans. and lately, in a mammal. On June 2nd 2018, a pilot whale was found in Thailand with over 17 pounds (8 kgs) of plastic waste in its stomach, The whale starved and struggled to breathe and swim as it couldn’t get the plastic out of its throat.
The vets were successful in removing some of it, but the whale breathed its last with plastic after puking plastic multiple times. This incident moved us and we wanted to raise awareness about it and with the World Environment Day just two days away, we knew what to do.
As the incident happened a mere two days before World Environment Day, we knew we had to take up the issue of plastic waste. After an early morning brainstorming session, we decided to take a sarcastic route that would attract eyeballs and raise questions, as the messages of suffering and pain usually fall on deaf ears and lead to a ‘Not my fault’ attitude.
We came up with a plan of spreading the message of curbing plastic disposal with a very in-your-face by creating an event on Facebook that asked people to get all the plastic they can find to feed the whales who were supposed to arrive on the Mumbai shores that day.
A Facebook event was created with Aksa Beach as the venue and a reporting time of 5 PM.
A satirical video was made that said whales love plastic and asked the audience to get all their plastic to feed the whales in Mumbai.