EVOK HOMES AOR
The idea of a better home and a better lifestyle was something that needed to be imbibed in the minds of the customer by showcasing the wide range of Evok’s finest furniture products and relating it with what the customer actually wants to know about the world of furniture, decor and interior design. Our association with Evok started in the year (2016) and we’ve been constantly optimizing their content ever since by using a variety of post formats and promotion methods, helping us build the brand better and connect with the customer the right way.
Over a period of 5 years, we’ve concocted and executed social media campaigns of different styles and tastes, all of which were put together with the best of design and copy. Take a look at some of those.
A campaign that encapsulates the traditions in the sport of cricket - Lucky Charm Sofa. The video revolves around the idea that luck can sometimes truly play in your favour if you possess your lucky charm. The only question is if you’ve found it yet. Watch the protagonist of this ad find his lucky charm in this quirky campaign for Sofas.
The common Indian household tries to extend the life of a product by using whatever means possible i.e. “Jugaad”. With the Get out of Jugaad campaign, we intended to get people to share their Jugaad techniques with us and also offer them a chance to get out of it, as they were given website coupons and also stood a chance to win a Rocking Chair.
We announced the contest #GetOutOfJugaad where we asked people to share images of the Jugaad they have applied in their furniture, home decor and interior design.
A video production campaign - My Home Makes Me Happy, created for International Day of Happiness, shared different scenarios showing how happiness at home had changed for us over the years. We created 3 short videos showing ‘Before and After’ shots at home that relate to the furniture elements of the house.
We added the element of a contest to the campaign where we asked people to send in their entries stating what makes them happy at home and received a total of 376 entries.
The campaign for Women’s Day 2020, talks about the different roles women play in making a house a home and how she adds value to the ones around her.
For the Navratri 2019 campaign, we gave highlights to the colour of the day by using it as the background colour. With the 9 Days of Festivities, we also highlighted the number of the day which corresponded to the furniture shown in the frame.
The campaign for Halloween 2019 highlighted the real-life scares - “The True Horrors”, that people face in their daily lives at their homes.
Every single day of the year belongs as much to women as it does to men. But is that the actual case in our daily lives? In the campaign for Women’s Day 2019, we addressed an issue faced by Indian women Every Single Day.
For the Christmas campaign, we uploaded a 9-post grid for the Find Santa With Evok Campaign with Christmas themed GIFs that had clues about Santa’s whereabouts.
People had to solve the clues from one post which led them to the next post, ultimately giving them the letters U N I T R F R U E, which formed the word FURNITURE.
The post aims to show the viewer how the air around them can be turned back to normal with the help of an Air purifier.
We created a dating app themed experience for Valentine’s day 2021 in a Carousel format. The initial slides show ineligible candidates for the sofa but swiping the last one (coffee table) gives a match. The emailer took the users to a landing page with a short quiz (which further required them to be Furniture Matchmakers) which upon submitting, gave them website vouchers.
A creative take on the Instagram carousel format. The post created for Republic Day 2021 gives a flag hoisting experience to those who are staying indoors.
A post with meaning more than just one, created for a topical trend - ‘Seduce someone in four words’.
A post for the Knights of Exemplary Service on Retail Employees Day.
A post for Chocolate Day shows that chocolate bars are not the only things that are smooth.
A post on Janmashtami, urging people to stay inside and stay safe.
A GIF on Valentine’s Day 2019 that tells us that our furniture doesn’t look at our differences, it accepts us for who we are.