ISAIA
ISAIA Store Footfalls
increased by
100% in 4 months.
ISAIA Store Footfalls increased by 100% in 4 months.
THE Brand
ISAIA is a luxury menswear
brand founded in Naples, Italy.
THE Problem/Opportunity
They were present in India most luxurious mall, DLF Emporio in South Delhi. Still, They were struggling to get footfalls because of the obscure store location and lack of brand awareness & aspiration.
People were asking,
“what is ISAIA?” “Why should I buy ISAIA
when I can buy Armani.”
THE INSIGHTS
The luxury clothing industry is greatly influenced by celebrities (Hollywood stars, models etc.)
While ISAIA were worn by all the top stars, including Robert Downey Jr., Dwayne Johnson, Robert Pattinson etc. they did not talk about this fact.
We understood that if we solve the problem of awareness and aspiration to the brand, people would come seeking the store and the problem of store location would be solved automatically.
THE INSIGHTS
THE Build/Communication
We took the insight from the industry and developed communication around the celebrities. Every piece of communication was around this itself.
Instagram
posts
Advertising
Instagram
Highlights
Remarketing
Ads
In-Store TV
Screens
Mall
installations etc.
People went from
THE Build/Advertising
In Mall Audience
The best catchment we had was the audience in the mall itself; the people who were shopping from the most luxurious brands available in India. These people were pausing to catch up on Instagram or check their feeds while waiting for food. And we were ready to speak to them, by radius targeting in the mall.
Nearby Catchment
The South Delhi catchment where luxury shoppers live.
Luxury Shoppers in Delhi
People who come to DLF Emporio from all over Delhi interested in luxury goods.
THE IMPACT
- Increase in-store Revenue by 76.34%
from Feb (when store launched) to
September. - Store Footfalls increased by 100% in 4 months.
- Increase in the number of calls from Digital by 100%
- Call Inquiries turned to walk-ins and generated leads
CONTACT US
Drop by for some coffee
Mumbai
San Francisco
To board the ship, interact with Coco (Chatbot)
NOTIFICATION
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A&B is a digital agency for luxury & premium brands and is based in Mumbai & London. We focus on growth via Digital Strategy including CRO, Search, Social, Influencers & PPC solutions. Our team has hardcore data scientists & mad women/men of advertising.
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