B Label is one of India’s first organic fashion brands that specialize in hemp clothing & accessories.
When B Label was launched, our aim was to bring relevant organic traffic to generate more sales or conversions.
Since it was a new domain, the trust factor and authority was 0 for the search engines.
We wanted to target every user who is searching for sustainable fashion or hemp clothing & give them the most helpful information.
The searches for hemp clothing were far lesser than generic keywords like ‘organic clothing’, but hemp searches could convert into conversions for us.
Our relevant keywords had fewer search volumes - another challenge to address. But we knew that the natural clothing trend is increasing in India & in the global market.
Consumers are more concerned about their choice of products - if they are ethical or sustainable, how their spending affects climate change & global warming. And that concern is growing.
Environment-conscious consumers are against leather products that utilize the animal’s skin fabric. These users were our primary target & we did research on the keywords opportunities accordingly.
Though our products were only hemp-made, we did not refrain from targeting the generic or broader keywords like organic clothing, vegan clothing, natural clothing, etc.
We researched keywords from People Also Ask Box, Quora, Reddit, Answer the Public & other
keyword research tools like Google Keyword Planner and Google Trends.
Our approach was :-
Focused on publishing well-researched blogs that address the following points to create awareness -
1043% increase in unique blogs pageviews through organic traffic
60% increase in average time spent on the page. It increased from 1:55 minutes to 3:55 minutes
The blogs generated clicks in Google Discover too.
Adding relevant alt text helped in the blog images ranking in Google Image search results, generating clicks to the website.
The blog rankings were not limited to India but we also generated international high intent traffic from the US, UAE, UK etc.
The on-page optimization helped the blogs to rank with a featured snippet