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Innovative 360 degree view campaign

July,2017

1. The Brief

‘The Backpacker Co.’ is a player in the travel industry which gives their customers a unique, customized backpacking experience to Japan and a number of European countries.

They have guided tours done by locals, nights dedicated to partying till dawn and days spent mesmerized by the beauty of the off-the-beaten-path trips that they organize for their travelers.

Keeping in line with the brand theme, we have to keep coming up with new and different ideas to engage their social media audience.

2. The Build

We decided to use the concept of Facebook supported 360 degree images to create a post about The Backpacker Co’s trips. We placed a compass at the centre and asked the audience to go East, West, North or South, whichever direction they went, TBC had a trip planned for them.

It was new, never-done-before idea and we were beyond excited at how it had turned out after numerous changes.

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3. Numbers

13,251 Reach 367 Reactions

The 360 image had a reach of 13,251 people and gathered 367 reactions, comments and shares. People started tagging their friends and asking them to try out the 360 experience.

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The image was a hit and even resulted in people inquiring about The Backpacker Co.’s trips!

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